socialmedia « The Better Practice Forum

Three Minutes On Social Media

by Chris Brogan on February 12th, 2012

I had the pleasure of talking to deputy editor Teri Evans at Entrepreneur Magazine after keynoting their Growth Conference in Long Beach. This ends up being a few tips about small business and social media. Hopefully there’s something useful in here. (Oh, and for a behind-the-scenes detail, check out what I shared with people on [...]

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Get More Twitter Followers

by Chris Brogan on December 23rd, 2011

Do you want more Twitter followers? People seem to believe they do. I wrote about how to get more Twitter followers a few years ago. To be honest, I don’t know what more followers gets you. It’s like living in Los Angeles versus living in Buffalo. There are more people in Los Angeles, but that [...]

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Why Measuring Success Using Social Media Tools Isn’t Always Cut and Dried

by Chris Brogan on December 5th, 2011

At a recent event, I met with a wonderful woman who sells artisan crafted premium dried Italian sausage. She readily admitted that she wasn’t very technologically savvy, and that her primary use of Facebook was for Farmville (this after I’d just made a very disparaging remark about the game). She wants to roll out this [...]

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We Are a World of Fledgling TV Stations

by Chris Brogan on November 15th, 2011

In the old Weird Al Yankovic movie, UHF (amazon affiliate link), the loose premise of the movie is that Al inherits a UHF tv channel that’s failing, and has to turn the ratings around to save the station. Soon, all kinds of strange shows come into existence, such as “Wheel of Fish,” a game show [...]

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Why Would You Ever Want to Outsource Your Voice?

by Chris Brogan on November 11th, 2011

I had intended to write a post about how unfortunate it is that one of my favorite authors, Chuck Palahniuk, doesn’t do his own tweets, because I wanted to share, enthusiastically, that I love his new book, Damned. My immediate feeling, upon reading the little bio on his Twitter account, which points out that his [...]

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Google Plus as a Storytelling Platform

by Chris Brogan on October 24th, 2011

One great value of Google+ is that it makes a great platform for cultivating visibility. If your organization is hoping to “save a seat at the table” in between sales calls, one way to do this is to create compelling content that nurtures your business relationships by educating your community and by making them the [...]

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