Pushing A Hashtag Really Isn’t Going to Work Without Some Preexisting Love and Trust

I saw a YouTube advertisement for the fast food restaurant, Wendy’s, where they were promoting the use of the Twitter hashtag #upgradeyourmeal (click that for your own real time search). Running over to Twitter to see what they were getting for responses, I saw the sampling above. Do any of those look like loyal Wendy’s [...]

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What I’ve been reading

I find this stuff so that you don’t have to. BDU: Big Data – E-learning about "big data" which people keep telling me is going to be important. WP2Cloud – Interesting one for WordPress dorks (like me). Stores all your … Continue reading

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What I’ve been reading

I find this stuff so that you don’t have to. SOCIAL PLAN: 11 Golden Rules for Social Media in an Organisation – Some nice tips from Dan. OGP Take Aways : Tim’s Blog – "In an attempt to use reflective … Continue reading

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Starting

This post was written in April 2012. I’m just dating it so we can check in later and see if it’s still good. Yes, like a freshness date. If I were a business person looking to understand how to use various digital channel making tools to build up my business, where would I start? What’s [...]

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Earning Attention

When I post something new to this blog, I make the effort to go onto Twitter and ask a question that leads back to the post. I also do some things to get people’s attention via Google+. It’s become part of what every media maker does. Most people who run blogs say something to the [...]

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Stats I Really Want From Twitter and Other Services

Numbers are a tricky business. I was just thinking about Twitter, and asking myself what would make it more valuable. I’m curious if you agree on these ideas, so I thought I’d put it out: Stats I Want from Twitter and Other Services Top 10 people talking about me. Top 10 people talking about my [...]

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