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If you want to see someone using Google+ for business very well, check out the Corcoran Group and what they’re doing. They’re a real estate firm who share so much more than their listings. Instead of focusing on their own properties, the Corcoran Group site posts photos and tells stories about interesting things to see [...] Continue reading » A Great Use of Google+ for Business In typical Chris Brogan fashion, I’m talking out my butt on this one. I have NO idea whether this is really useful or not. Does paying for a trending topic “ad” on Twitter work? Do you see noticeable uptick when you pay for one? Because I’ve got to be honest: when I see a paid [...] Continue reading » Burn Your Money More and more, I see evidence that people don’t form their own opinion. It’s easy to determine, if you know what to look for. People repeat something they’ve read in Mashable, or on CNN, or Twitter. Instead of forming an opinion or even giving something the benefit of your own review, I see people simply [...] Continue reading » Taking Other People’s Word For It In writing and movies and storytelling, there’s always the question of point of view. From whose eyes will we see the story? Who will lead us into this world? In Harry Potter, the title character is our point of view, and we experience all the magic from the eyes of someone who was seemingly normal, [...] Continue reading » Your Customers Are Always the Story There is no excerpt because this is a protected post. Continue reading » Protected: Additions to the Google+ for Business Book from Que Publishing For the last few years, the phrase “social media” has been the dominant buzzword of marketing, and for business as a whole. Sure, people want to understand cloud computing and green data centers and distributed mobile workforces, but the burning itch that companies seek to scratch is twofold: How do I ensure my entire workforce [...] Continue reading » After the Kumbaya |
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