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Can you name your top 5 customers? (Your top 20?) Can you explain the challenges those top 20 people face? Can you talk about what else is on their plate besides potentially buying more of what you sell? Do you know how they talk about you to their bosses, their peers, or others? We know [...] Continue reading » What You Should Know I haven’t read a tech blog in months. Know what I have missed out on in that time? Nothing. Partly, it’s because you tell me what I need to know. Partly, it’s because I don’t need a whole lot of “new” to do what I need to do: help buyers make decisions. We get lost [...] Continue reading » Don’t Get Lost In a recent post, Julien Smith points out that his blog doesn’t have a direct business model, but rather, that it’s a way to build audience for his ideas. He points out that delaying the direct monetization of one’s audience is an important goal. I agree. Further, I want to say that thinking about your [...] Continue reading » Audience as Currency I’m asked often how I balance my time. I think what you’re asking is, “how can you run two companies, write for several blogs and magazines, write a book, speak professionally, and still have a family?” I do it. I really do manage all that. And most parties in that mix feel like they get [...] Continue reading » Pay Yourself First If IT had delivered every benefit promised over the past twenty years, our businesses would be so cash-rich by now that it would be positively embarrassing to read the Balance Sheets. But they are not. So can business Emperors still be seduced by technology Sorcerers? Too many IT investment proposals have been exposed as fairy stories, like this one: Continue reading article » You may also like to read: Continue reading » Emperors and Sorcerers |
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