Choose Your Own Adventure

I get a variation on this email quite often: “I wish there was a job in social media for _____, because I’m really skilled in _____.” What’s fascinating is that the person is waiting for permission, and worse, waiting for someone else to create and open a role for them to fill. My first thought [...]

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Be Where You Are

Jacqueline brought me iced coffee a few weeks ago, and I commented that it tasted especially delicious. She said, “I used two sugars instead of one or none, the way you usually say you like it.” As is often the case with me, I ended up thinking about a bit more than how many sugars [...]

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The Promise and the Reality

The Sheraton Skyline hotel in London (out by the airport) had the word “belong” plastered everywhere. If you’ve seen my speeches in the last little while, one of my favorite points to make is that “business is about belonging.” I thought to myself, “I wonder how Sheraton attempts to make me feel like I belong.” [...]

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The Opportunity for Business

I read a phrase in some article (I forget where) that said that sharing (social sharing) is something that brings a measurable uptick in the opportunity for business. As people are often scrambling to understand the “ROI” of using social networks and social media, that might well make for a decent start to the conceptual [...]

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The Opportunity Engine

In previous years, and including this year, I tend to talk negatively about South By Southwest Interactive (also known as SXSWi). It’s an annual event in Austin, Texas, that has turned in recent years into lots of frail attempts at brand outreach and countless parties. Heck, I co-hosted a party this year, too, so I’m [...]

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Don’t Take a Bad Deal

Several months back, times were feeling tough for me and my business. I had made lots of decisions that didn’t play out the way I wanted them to go. I bit off more than I could chew. As a way to start digging back out, I accepted some deals and offers that weren’t my typical [...]

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