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We create value by searching for effective ways to make things better than they are and we actively promote improving business performance, through making better choices.


Better Practice is a business-optimisation think-tank, with a research focus on joined-up-management for an increasingly connected world.

In addition to our programmed Research Agenda we carry out private research commissions so, if you would like better business insight, please ask for details of how we can help you.

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If pensive can be interpreted as thoughtful; does expensive mean no longer thought about? — colin beveridge